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	<title>Logos Institute Blog</title>
	<link>http://logosinstitute.net/blog</link>
	<description>Crisis Management and Executive Leadership</description>
	<lastBuildDate>Tue, 05 Jan 2010 20:38:08 +0000</lastBuildDate>
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		<title>Delta/NWA and Flight 253: A Failure to Communicate</title>
		<description>

Like many people today who are back in the office for the first time since before the holidays, I've been spending the day catching up, including going through my Google Reader. I subscribe to a number of corporate blogs, and as I got to the Delta Air Lines blog, I expected to ...</description>
		<link>http://logosinstitute.net/blog/2010/01/04/deltanwa-and-flight-253-a-failure-to-communicate/</link>
			</item>
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		<title>Apology Update:  Public apology is a five-note chord.</title>
		<description>Recent public apologies from Goldman Sachs’ CEO Lloyd Blankfein and Tiger Woods made me wonder why we accept some apologies and denounce others.
Which components of a public apology show us that it is authentic and sincere and, therefore, that we can accept it? Is there a perfect public apology?

 Goldman ...</description>
		<link>http://logosinstitute.net/blog/2009/12/29/apology-update-public-apology-is-a-five-note-chord/</link>
			</item>
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		<title>Communication Elegance: A Teachable Moment</title>
		<description>


Teachable moments in communication arrive in many forms.
Take 2 minutes and 8 seconds to witness an act of elegance and meaning.
Start Asking from Ryan Fitzgibbon on Vimeo.

Ryan Fitzgibbon designed the video you just watched to comment on the United States' progress on civil rights.  I found it during some random ...</description>
		<link>http://logosinstitute.net/blog/2009/11/16/communication-elegance-a-teachable-moment/</link>
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		<title>The FDA and Social Media</title>
		<description>Today and tomorrow, November 12-13, the FDA is holding a historic public hearing regarding the "Promotion of Food and Drug Administration-Regulated Medical Products Using the Internet and Social Media Tools." This is the first time since 1996 that the FDA has examined the role of technology in pharmaceutical and medical ...</description>
		<link>http://logosinstitute.net/blog/2009/11/12/the-fda-and-social-media/</link>
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		<title>Coca-Cola and Personal vs. Corporate Brands: A Note of History</title>
		<description>[caption id="attachment_878" align="alignleft" width="260" caption="Coca-Cola Cover of Time, May 15, 1950 (time.com)"][/caption]

I was in Atlanta last week for work (and a little fun), and happened to stay in a hotel across the street from the Georgia Aquarium and the World of Coca-Cola museum. With a little extra time one day, I managed ...</description>
		<link>http://logosinstitute.net/blog/2009/11/05/coca-cola-and-personal-vs-corporate-brands-a-note-of-history/</link>
			</item>
	<item>
		<title>Communicating Corporate Responsibility</title>
		<description>Since public trust in the private sector has hit historic lows, demonstrating corporate responsibility has become even more important for today's corporate leaders. Effective corporate responsibility - meeting (or exceeding) stakeholder expectations for financial, social and environmental performance -restores trust and credibility. Unfortunately, when companies attempt to talk about corporate ...</description>
		<link>http://logosinstitute.net/blog/2009/10/26/communicating-corporate-responsibility/</link>
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		<title>Tweetdom, That’s What I Need, Um*:  Confessions of a Twitter Newbie</title>
		<description>



Consider this post Part 2 of Emotions are Stubborn Things. Part 1 happened such a long, long time ago that I won't even say anything more about it. But, I’m back now and feeling stubbornly emotional about communication.
Twitter! I can’t capture in a small number of words – much less 140 ...</description>
		<link>http://logosinstitute.net/blog/2009/10/20/tweetdom-that%e2%80%99s-what-i-need-um-confessions-of-a-twitter-newbie/</link>
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		<title>Humility Update: Humility is Strength. Obama Wins Nobel Peace Prize</title>
		<description>The Paradox of American Power

Between the 9/11 attacks and the US invasion of Iraq in 2003, the foreign policy establishment focused on the difference between "soft power" and "hard power."

The concepts were elaborated in a 2002 book by Joseph S. Nye, Jr., then dean and now University Distinguished Service Professor ...</description>
		<link>http://logosinstitute.net/blog/2009/10/09/humility-update-humility-is-strength-obama-wins-nobel-peace-prize/</link>
			</item>
	<item>
		<title>Worth Reading: &#8220;Strategic Communication: Getting Back to Basics&#8221; by Admiral Michael G. Mullen, Chairman, Joint Chiefs of Staff, Joint Force Quarterly</title>
		<description> 

 

Taking Strategic Communication Seriously
The United States government is finally taking strategic communication seriously.
This week President Obama used all the instruments of diplomacy to advance the US foreign policy agenda, including getting Russia, France, and Britain to stand with the US against continued nuclear development by Iran.




President Obama's wins ...</description>
		<link>http://logosinstitute.net/blog/2009/09/25/worth-reading-strategic-communication-getting-back-to-basics-by-admiral-michael-g-mullen-chairman-joint-chiefs-of-staff-joint-force-quarterly/</link>
			</item>
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		<title>The Most Trusted Name in News is a Fake</title>
		<description>Several weeks ago I posted on the life and passing of Walter Cronkite and noted that in the early 70s Mr. Cronkite was identified as the most trusted person in America.  I wondered aloud whether we could find any contemporary figure so trusted, much less among members of the news ...</description>
		<link>http://logosinstitute.net/blog/2009/08/03/the-most-trusted-name-in-news-is-a-fake/</link>
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