Missing the Bullseye
Target ad
“Thank you for contacting Target; unfortunately we are unable to respond to your inquiry because Target does not participate with non-traditional media outlets. This practice is in place to allow us to focus on publications that reach our core guest.
Once again thank you for your interest, and have a nice day.”
It’s no surprise that the company’s response - and the story - gained legs and started making its way around the blogosphere, and finally made the leap to mainstream media yesterday on the New York Times.
Side note: I’ve found it interesting that when I’ve talked about this story with different people, most poeple’s reaction is surprise - because it feels so uncharacteristic and out of brand character to them.
January 30th, 2008 at 8:37 pm
Hard to believe that in the current market, and the marketing direction that Target takes, they would say something like this. I could see them not participating in blogs, but not to respond to a specific request just because it was a blog?
January 31st, 2008 at 5:23 pm
Matt,
I agree. Also, you never know if the blogger is also a customer, but you’d think Target - or any company - would base their response on that assumption. Would they have responded to a “general customer” who wrote with a concern in the same way? Somehow I don’t think so.
Laurel